Use ranges
Compare conservative, working and upside inputs instead of presenting one scenario as the future.
Free tools / SEO · Google Ads · Meta Ads · Analytics
Marketing calculators built to expose the assumptions.
Use the free GrowthLabs tools to model SEO value, Google Ads break-even economics, Meta Ads budget scenarios and consistent campaign URLs. Every calculation stays in your browser and shows the formula, inputs and limitations behind the output.
Toolbox
Plan the economics before interpreting the dashboard.
These tools support a conversation and scenario comparison. They do not forecast rankings, traffic, leads, revenue or platform delivery.
01 / Free browser tool
SEO ROI calculator
Model an SEO scenario using organic sessions, conversion rate, close rate, gross profit and monthly SEO investment. Planning estimate—not a forecast.
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02 / Free browser tool
Google Ads break-even calculator
Estimate break-even ROAS, maximum customer CPA, maximum lead CPL and maximum CPC from gross revenue, margin and conversion assumptions.
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03 / Free browser tool
Meta Ads budget planner
Estimate a monthly and daily Meta Ads planning budget from desired qualified outcomes, target CPA, testing buffer and campaign duration.
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UTM URL builder
Create a campaign URL with encoded utm_source, utm_medium, utm_campaign, utm_term and utm_content parameters—entirely in your browser.
Use the toolPlanning standard
A precise output can still come from a weak assumption.
Use qualified definitions
Define a lead, customer, conversion, margin and attribution window before using them in the model.
Reconcile later
Compare scenarios with CRM, finance, sales and platform evidence after the work begins.