Free tools / SEO · Ads · CRO · Analytics

Marketing calculators built to expose the assumptions.

Model SEO value, Google Ads break-even economics, Meta Ads budgets, conversion rates, funnel economics, paid-media delivery and campaign URLs. Every calculation stays in your browser and shows its formula, inputs and limitations.

Toolbox

Plan the economics before interpreting the dashboard.

These tools support a conversation and scenario comparison. They do not forecast rankings, traffic, leads, revenue or platform delivery.

01 / Free browser tool

SEO ROI calculator

Model an SEO scenario using organic sessions, conversion rate, close rate, gross profit and monthly SEO investment. Planning estimate, not a forecast.

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02 / Free browser tool

Google Ads break-even calculator

Estimate break-even ROAS, maximum customer CPA, maximum lead CPL and maximum CPC from gross revenue, margin and conversion assumptions.

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03 / Free browser tool

Meta Ads budget planner

Estimate a monthly and daily Meta Ads planning budget from desired qualified outcomes, target CPA, testing buffer and campaign duration.

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04 / Free browser tool

UTM URL builder

Create a campaign URL with encoded utm_source, utm_medium, utm_campaign, utm_term and utm_content parameters, entirely in your browser.

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05 / Free browser tool

Conversion rate calculator

Calculate conversion rate, non-converting visits and the additional outcomes required to reach a scenario target without confusing the model with a forecast.

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06 / Free browser tool

Marketing funnel calculator

Model visits, lead rate, close rate, customer volume, revenue and customer acquisition cost across a simple measurable funnel.

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07 / Free browser tool

CPC, CPM & CTR calculator

Calculate cost per click, cost per thousand impressions and click-through rate from spend, impressions and clicks for Google, Meta and other paid media.

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Planning standard

A precise output can still come from a weak assumption.

Use ranges

Compare conservative, working and upside inputs instead of presenting one scenario as the future.

Use qualified definitions

Define a lead, customer, conversion, margin and attribution window before using them in the model.

Reconcile later

Compare scenarios with CRM, finance, sales and platform evidence after the work begins.

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