GrowthLabsby Rohan Neure

CSV template / Free resource

SEO audit checklist for technical, content and conversion review

Download a practical SEO audit checklist covering discovery, crawling, indexing, technical SEO, content, internal links, local search, measurement and prioritisation.

Download the SEO audit checklist

No email gate · Editable CSV · No tracking claims

SEO audit illustration showing desktop and mobile pages, charts and inspection tools
A useful SEO audit prioritises issues by impact, evidence, implementation effort and business relevance.

Purpose

Use the file to improve the decision—not complete paperwork.

Use the checklist to organise evidence and ownership before turning crawler exports into recommendations. It is a review framework, not an automated score or ranking guarantee.

01Business and website context

02Crawling, indexation and canonical checks

03Technical and template review

04Keyword-to-page mapping

05Content and entity review

06Internal links and local SEO

07Measurement and conversion checks

08Impact, effort, owner and validation fields

How to use it

Four steps from template to working system.

  1. 01

    Create the baseline

    Record the website, priority markets, key conversion, important templates, known changes and access available.

  2. 02

    Collect evidence

    Add affected URLs, source evidence and an explanation rather than marking an issue from a tool score alone.

  3. 03

    Prioritise

    Estimate impact, confidence, effort, risk and dependencies before placing work in sequence.

  4. 04

    Assign and validate

    Give each action an owner and define the check that proves implementation is complete.